Small Business Branding & Interiors

Quill pen with inkwell  on wooden desk.

What is your business's story?

Increase your Revenue and Delight your Customers with Story-Inspired Branding and Interior Design Strategies

Think about the last exceptional experience you had with a business.

What made it special?

The most successful businesses have a story that connects with their ideal customers.  This story is weaved through all of the business's messaging, including brand, logos, social media, and the physical location. 

 

The business's physical location, when effectively aligned with the brand, provides a superior customer experience and builds community.  When these elements align, businesses are more likely to attract their perfect client and increase their revenue.  

How can we help ?

 

Sharon Otto Interiors helps small business owners increase their revenue and delight their customers by creating unique interiors that tell the story of their brand. We partner with you to create a customized, comprehensive story-inspired branding and interior design strategy that sets you apart from your competition.  

What makes us Qualified?

 

Marrying over 20 years of corporate experience in organizational effectiveness, a Masters in Organizational Development, and an education in interior design, Sharon Otto Interiors can provide your small business with more than just standard interior design services, we can help you build a business that stands out!  

Image by Nafinia Putra

Sample Businesses Served

Places to Eat & Drink

(Cafes & Coffee Shop)

(Bakeries)

(Bars)

(Wineries)

(Farm Stands)

(Small Restaurants)

 

Places to Get Well

(Acupuncture Studio)

(Yoga Studio)

(Massage Studio)

(Meditation Center)

(Chiropractic Centers)

Places to Get Stuff Done

(Law Firms)

(Insurance Agencies)

(Real Estate)

(Specialty Doctor)

(Financial Services)

 

 

Places to Shop

(Boutique Clothing)

(Boutique Gifts)

(Boutique Shoe Store)

(Flower Shop)

 

 

 

 

Places to Stay

 

(Boutique Hotels)

(Bed & Breakfasts)

(Inns)

(Vacation Rentals)

(Airbnb Properties)

 
 

Our Services

 

The Narrative

 

Hook

 

Branding & Interior Design Strategy

 

The Narrative

 

Hook

 

Branding & Interior Design Strategy

 

The Full

 

Narrative

 

Branding & Interior Design Strategy & Implementation

 

 

The Narrative

 

Setting

 

Interior Design Strategy

 

 

The Fully

 

Crafted Setting

 

Interior Design Strategy & Implementation

 

 

Additional

 

Services

 

Storefront Displays

Event Design & Décor

and More...

The Narrative Hook: Branding & Interior Design Strategy

Est. Timeline: 7-10 Weeks

Ideal Client: New Business, Brand Refresh, and/or New Ownership

Outcome:  The client will have what they need to implement their new branding and interior design strategy/concept on their own. 

Level of Involvement: Business owner should expect to spend time involved in conversations to further the development of the branding and interior design strategies.  The owner will need to execute on the strategies provided at their own discretion.

Project Progression

Phase 1: Branding Development & Strategy (1-2 Weeks): Business will receive a brand story, a brand mood board, an ideal client avatar, and a strategy for implementation.

Phase 2: Branding Assets (1-2 Weeks): Business will receive a color palette, font suggestions, a logo, and a signage design for their physical location.  

Phase 3: Interior Design Strategy & Concept (2-3 Weeks): Business will receive a PDF that overviews the interior design strategy and alignment to the branding story and deliverables. 

Phase 4: Interior Design Deliverables (2-3 Weeks): Business will receive a mood board, a concept board, potential product selections, a floor plan, and high quality 3D renderings of the interior of their space.

All of this for only $6,000!

*Includes 1 Revision to any Deliverable*

Interior of Restaurant
 

The Full Narrative:  Branding & Interior Design Strategy & Implementation

Est. Timeline: 4 Months - 1 Year

*This timeline will vary based on readiness of the business and business location as well as contractor availability*

Ideal Client: New Business, Brand Refresh, and/or New Ownership

Outcome:  The client will have their full branding story created, a website developed, and a fully managed and executed interior/exterior design.

Level of Involvement: Business owner should expect to spend time involved in conversations to further the development of the branding and interior design strategies, as well as reviewing and approving all plans for the interior/exterior space.

Project Progression

Phase 1: Branding Development & Strategy (1-2 Weeks): Business will receive a brand story, a brand mood board, an ideal client avatar, and a strategy for implementation.

Phase 2: Branding Assets (2-3 Weeks): Business will receive a color palette, font suggestions, a logo, social media collateral, print collateral (ex: menu), and a signage design for their physical location.  

Phase 3: Interior Design Strategy & Concept (2-3 Weeks): Business will receive a PDF that overviews the interior and exterior design strategy and alignment to the branding story and deliverables. 

Phase 4: Interior Design Deliverables (3-4 Weeks): Business will receive a mood board, a concept board, product selections, a floor plan, and high quality 3D renderings of their interior and exterior space.

Phase 5:  Interior Project Management (9 - 12 Weeks or More): Sharon Otto Interiors provides full order, vendor, and construction management to execute the agreed upon exterior and interior concept in the business's physical location. 

Phase 6: Website Design & Development (4-5 Weeks):  Business will receive a fully executed website that is aligned with the developed brand story and will include photos of the interior/exterior location, as needed.

All of this for a price point estimate between $10,000 - $20,000!

*price point varies depending on SF of establishment and type of brand deliverables* 

*Includes 2 Revisions to any Deliverable*

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Image by Miikka Luotio
 

The Narrative Setting: Interior Design Strategy

Est. Timeline: 5-7 Weeks

 Ideal Client: New Business, Interior Refresh, and/or New Ownership

Outcome:  The client will have the information and materials needed to execute the design of the interior and exterior of the business on their own.

Level of Involvement: Business owner should expect to spend time involved in conversations to further the understanding of the brand as it related to the interior and approving all concepts for the interior/exterior space.  The owner will need to execute on the strategies provided at their own discretion.

Project Progression

Phase 1: Interior Design Strategy & Concept (2-3 Weeks): Business will receive a PDF that overviews the interior and exterior design strategy and alignment to the branding story and deliverables. 

Phase 2: Interior Design Deliverables (3-4 Weeks): Business will receive a mood board, a concept board, product selections, a floor plan, and high quality 3D renderings of their interior and exterior space.

All of this for only $4,000!

*Includes 1 Revision to any Deliverable*

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Second Hand Store
 

The Fully Crafted Setting:  Interior Design Strategy & Implementation

Est. Timeline: 7 Months - 1 Year

*This timeline will vary based on readiness of the business and business location as well as contractor availability*

Ideal Client: New Business, Interior Refresh, and/or New Ownership

Outcome:  The client will have an interior and exterior design strategy that is fully managed and executed and concludes in a completely redesigned physical location.

Level of Involvement: Business owner should expect to spend time involved in conversations to further the development of the branding and interior design strategies, as well as reviewing and approving all plans for the interior/exterior space.

Project Progression

Phase 1: Interior Design Strategy & Concept (2-3 Weeks): Business will receive a PDF that overviews the interior and exterior design strategy and alignment to the branding story and deliverables. 

Phase 2: Interior Design Deliverables (3-4 Weeks): Business will receive a mood board, a concept board, product selections, a floor plan, and high quality 3D renderings of their interior and exterior space.

Phase 3:  Interior Project Management (9 - 12 Weeks or More): Sharon Otto Interiors provides full order, vendor, and construction management to execute the agreed upon exterior and interior concept in the business's physical location. 

All of this for a price point estimate between $7,000-$10,000!

*price point varies depending on SF of establishment*

*Includes 2 Revisions to any Deliverable*

Small business. Flower shop interior. Fl
 
 

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Additional Services

  • Design in a Day Consultations

  • Storefront Window Displays

  • Holiday Styling

  • Event Design & Décor

  • Floor Plan Assessment

  • Exterior Refreshes

  • Custom Furnishings

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Festive table with a yellow decor set in

© 2020 by Sharon Otto Interiors, Westfield, NJ: 267-415-6851

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